Marketing Strategy and Planning Microcredential

The Marketing Strategy and Planning Microcredential is designed to educate students on how to effectively communicate to their existing or prospective consumers, leverage consumer relationships and increase brand-loyalty. Students completing this badge could pursue employment within all areas of industry specializing in branding strategies, integrated marketing communications, and building consumer relationships. Students will develop their knowledge and skills which they can implement in industry upon completion of this sequence of courses.

For information on how to register to take Professional Studies courses, visit the Registration Guidance page.

Frequently Asked Questions

What are the program requirements?
Prerequisites for this program are:
- GED or high school diploma.
What courses are required for this microcredential?
The following three (3) courses comprise this microcredential:
- MKT 2350 - Consumer Behavior
- MKT 3370 - Marketing Strategy
- MKT 3440 - Advertising and Integrated Marketing
Note: Typically, all three courses are offered during the Fall semester, with MKT 2350 offered during the Spring semester.
What is the schedule of upcoming courses?

Note: the schedule of courses for the Spring 2027 schedule will be posted here in October.