Marketing Analytics Microcredential

The Marketing Analytics Microcredential is ideal for marketing professionals and market researchers who wish to become more data-savvy and use digital analytics to strategically support a business. Courses include topics such as big data, social marketing, data visualization, and interpreting quantitative results. Coursework is focused on market research, forecasting trends, and proper reporting in industry. All of the courses are part of our undergraduate business program, so the program is only open to students who have a high school diploma or GED.

For information on how to register to take Professional Studies courses, visit the Registration Guidance page.

Frequently Asked Questions

What are the program requirements?
Prerequisites for this program are:
- GED or high school diploma.
What courses are required for this microcredential?
The following three (3) courses comprise this microcredential:
- BUS 3380 - Marketing Research
- BUS 3390 - Marketing Analytics
- BUS 3420 - Digital Media Marketing
Note: Typically, BUS 3420 is offered during the Fall semester, with BUS 3380 and 3390 offered during the Spring semester.
What is the schedule of upcoming courses?

Note: the schedule of courses for the Spring 2027 schedule will be posted here in October.