Undergraduate Badges

The School of Business, in conjunction with the Center for Professional Studies (CPS), at Molloy University offers a variety of badges (micro-credentials). These courses enhance both the skills and knowledge needed for specific occupational areas. These are high-quality, flexible courses of study attuned to the needs of the current and future workplace. These badges allow non-matriculated students the opportunity to obtain viable industry-relevant digital badges in the areas of Marketing, Healthcare, and Project Management. You can complete any one of the badges in as little as two semesters. These programs are the convenient, affordable solution for obtaining the education and skills you need to succeed!

The Marketing Strategy and Planning Badge consists of three undergraduate courses that will provide students with the appropriate knowledge on how to communicate to various consumer markets. Courses include topics such as the consumer decision-making process, building brand-loyal customers, integrated marketing communications, and approaches toward navigating the marketing environment. All coursework is focused on knowing your customer, building long-term relationships, and cultivating your consumer base. Please note that all of the courses are part of our undergraduate business program. The program is open to students who have a high school diploma or GED.

The Marketing Analytics consists of three undergraduate courses that will provide students with foundational knowledge about data compilation and developing an analytical skill set. Courses include topics such as big data, social marketing, data visualization, and interpreting quantitative results. All coursework is focused on market research, forecasting trends, and proper reporting in industry. Please note that all of the courses are part of our undergraduate business program. The program is open to students who have a high school diploma or GED.