Communications Minors

Media Minor

Required Courses
Credits

COM 2560 Field Production 
Location shooting using portable field equipment. Students will become familiar with digital single-camera techniques, location audio, producing and directing, as well as digital editing processes. Assignments include the completion of several short video projects.

3

COM 3550 History of Media 
A survey of the development of media in human communications including newspapers, film, radio, television and the web. Consideration of technological, industrial, and audience dimensions. Attention to the further development of media research and analysis skills.

3

COM 3560 Film Art
Popular films have a profound influence on our individual and cultural identities. This course emphasizes aesthetic, technical and narrative aspects of popular film focusing especially on how they create meanings. Illustrative examples are screened. This is a Communications Speech General Education course.

3
Plus 3 other COM courses (9 credits), 200 level or higher, selected in consultation with advisor.

Communications Minor

Required Courses
Credits

COM 2550 Public Relations 
Public Relations (PR) is a dynamic profession and one of the leading employment needs in today's market. Students will learn how to manage and develop appropriate communication skills across traditional and digital platforms that deliver results. Evaluation of current news through a PR lens and the development of writing and listening skills are important to this field that presents opportunities in corporate, entrepreneurial, government, academia, nonprofit industries and more. Learn how to create and evaluate effective PR campaigns that drive results.

3

COM 2590 Introduction to Advertising
Consumers are exposed to thousands of messages every day. In this course, students will learn the basic advertising principles of how to reach those consumers. Study the role of the advertising in media and society by evaluating current marketplace advertisements ranging from grass-roots to multi-million dollar campaigns. Students will create advertising campaign inclusive of consumer behavior learned knowledge, advertising and creative strategies, effective research techniques, the latest media buying plans and development of a proposed budget.

3

COM 3150 Organizational Communication 
Analysis of how organizations are produced and affected by communication. An in-depth examination and application of theories, contemporary perspectives and research in the fields of organizational communication. Topics include organizational structures and cultures, socialization, decision making, diversity, stress, burnout, technology processes and leadership. Designed for students interested in business, human services, education administration and other professional settings.

3
Plus 3 other COM courses (9 credits), 200 level or higher, selected in consultation with advisor.