B.S. Marketing

Program Learning Outcomes

Students will be able to:

  • Demonstrate advanced knowledge related to the discipline of marketing.
  • Analyze and evaluate information or a situation to forma judgment.
  • Use written and oral communication skills effectively todeliver professional reports and presentations.
  • Integrate ethical concepts as they apply to businessdecisions.
  • Use quantitative and qualitative skills as they relate tothe discipline of marketing.
  • Demonstrate knowledge of organizational theory as itapplies to decision-making and leadership.

View our Marketing Program (PDF)

View or 8 semester plans for Marketing (PDF)