Marketing
Launch a Marketing Career with a Degree from Molloy University
Get ready to ride the wave of growth in advertising, promotions, and marketing careers, projected to increase by 6% from 2022 to 2032, according to the U.S. Bureau of Labor Statistics. At Molloy University, our Bachelor's degree program in Marketing isn't just about textbooks; our degree equips you with essential skills in market analysis and practical experience. Whether you're eyeing digital marketing, brand management, or the creative buzz of advertising and public relations, Molloy University ensures you're well-prepared to thrive in dynamic marketing environments.
Effective marketing is crucial for every organization's success. It involves understanding market demand; developing consumer-centric products; and effectively packaging, pricing, and promoting them. Molloy Business School equips you with a comprehensive curriculum that includes case studies and real-world consulting projects, so you’re fully prepared to take on these tasks. Across the program, professors emphasize market research, supported by coursework utilizing advanced data visualization software like Tableau.
With a Marketing Minor from Molloy, you'll delve into essential marketing concepts, sharpen your analytical abilities, and refine your communication skills for professional settings. Comprising 18 credits across 6 courses, the program integrates ethical considerations into marketing strategies while enhancing your proficiency in both quantitative and qualitative analysis. Gain insights into organizational dynamics that equip you for leadership roles and strategic decision-making in diverse business settings.
You can also explore Molloy's Dual Degree Program, allowing you to take both undergraduate and graduate courses while pursuing your Bachelor's degree in Marketing. Enhance your expertise in marketing strategies and refine your interpersonal skills to excel in the industry. This program emphasizes ethical decision-making and leadership development, equipping you with a solid marketing foundation and the capabilities needed to succeed in today's competitive business environment.
If you choose this option, you can earn a Bachelor of Science (B.S.) in Marketing and a Master of Business Administration (M.B.A.) within five years.
Molloy Marketing Students are Career Ready
Our marketing students graduate career-ready and prepared to succeed in today’s fast-paced, ever-evolving business landscape. Through a forward-looking, hands-on curriculum designed by a dedicated faculty with real-world experience, students build strategic thinking, creative problem-solving skills, and expertise in areas like digital marketing, branding, and analytics. Internships provide opportunity for our students to apply their skills. The results speak for themselves—our graduates launch into dynamic, successful marketing careers.
Focus On Your Career
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Internships
Our Business Career Coordinator starts working with you as early as your first year to help secure internships. These professionals are here to provide personalized guidance and support every step of the way.
Note: Molloy's Business degrees require at least one internship, though many students complete multiple internships throughout their academic journey. These hands-on experiences enable you to apply classroom knowledge in real-world settings, build professional networks, and boost your resume — supporting better career prospects upon graduation.
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Career Prep
You can work with our Business Career Coordinator to:
● Create resumes and cover letters
● Develop networking strategies
● Prepare for interviews
● Research potential employers across various industries
This personalized guidance ensures you’re well-prepared to navigate the competitive job market. You’ll also gain access to valuable resources and connections that can help you secure internships and job opportunities in your desired field.
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Careers for Marketing Graduates
With a B.S. in Marketing from Molloy, you'll be prepared to thrive in roles across the dynamic marketing field. Get ready to establish yourself as a valuable asset in digital strategy, brand management, and creative leadership. Graduating with a strong grasp of both theoretical knowledge and practical skills in marketing equips you to pursue the following career paths:
● Marketing assistant
● Fundraiser
● Social media manager
● Event manager
● Copywriter
● Media planner
● Marketing executive
● Media buyer
● Public relations specialist
● Sales representative
● Marketing research analyst
● Ecommerce manager
● Marketing manager
● Market researcher
● SEO manager
● Account executive
● Advertising art director
● Sales manager
● Management analyst
● Brand manager
The knowledge and experience that the professors share with their students is unparalleled.
CHRISTINA BONFITTO '21