Marketing
Become a Leader in Marketing
Effective marketing is critical to the success of all organizations. The ability to access market demand, develop products to satisfy consumers and package, price, and promote these products effectively requires creativity, vision, and an analytical mindset. Through a robust curriculum infused with case studies and embedded real-world consulting projects, Molloy Business School graduates are fully prepared to meet these challenges. The importance of market research is also emphasized with coursework employing the state-of-the-art data visualization software Tableau.
The Marketing minor consists of 18 credits (6 courses) which provides a strong foundation in the discipline.
The Dual Degree Program allows students to pursue both undergraduate and graduate courses as part of their undergraduate program of study. If you choose this option, you can earn a Bachelor of Science (B.S.) in Marketing and a Master of Business Administration (M.B.A.) within five years.
Transfer students are welcome into this program. Learn more about transferring to Molloy, including transfer guidelines, articulation agreements and funding opportunities.
Focus On Your Career
The School of Business is unique in that it utilizes an executive-based learning model to prepare students for the business world. Students are instructed by faculty that come from industry to impart their knowledge within an engaging learning environment:
-
Internships
Our School's Business Career Coordinator begins working with students as early as their first year to secure an internship.
Molloy's Business degrees require the completion of one internship, while many business students complete multiple internships throughout their academic journey. -
Career Prep
Students meet with our Business Career Coordinator to construct a resume and cover letter, develop networking strategies, prepare for interviews, and research potential employers within various industries.
-
Careers for Marketing Graduates
Graduates can pursue the following professions:
- Marketing assistant
- Fundraiser
- Social media manager
- Event manager
- Copywriter
- Media planner
- Marketing executive
- Media buyer
- Public relations specialist
- Sales representative
- Marketing research analyst
- Ecommerce manager
- Marketing manager
- Market researcher
- SEO manager
- Account executive
- Advertising art director
- Sales manager
- Management analyst
- Brand manager
The knowledge and experience that the professors share with their students is unparalleled.
CHRISTINA BONFITTO '21