Business Course Descriptions

BUS 5010 MANAGERIAL ACCOUNTING AND REPORTING (formerly BUS 501) This course equips the student with the essential management accounting tools that enhance a manager's ability to understand how the numbers are computed, what they mean, and how managers and finance professionals can work together to use them to improve an organization's competitive stance. Topics include costing, budgeting, capital budgeting, and product costing. Concentration Course. Dual Degree Student Approved Course. Prerequisite: ACC 260. (Offered Alternating Semesters) 3 credits 

BUS 5030 ACCOUNTING THEORY (formerly BUS 503) Statements and pronouncements of the Financial Accounting Standards Board, the American Institute of Certified Public Accountants, the American Accounting Association, the Securities and Exchange Commission and the Government Accounting Standards Board are analyzed. Advanced theory in mergers, acquisitions, and bankruptcies are studied. Concentration Course. Prerequisites: ACC 363, ACC 368. (Offered Alternating Semesters) 3 credits 

BUS 5050 ACCOUNTING RESEARCH (formerly BUS 505) Knowledge of applied research is expected of accounting graduates. This course takes the position that an integration of real-world events and ideas and the use of unstructured problems in the curriculum are needed for students to be successful in the accounting profession in today's volatile global business environment. Students develop a foundation of applied accounting research and skills in handling application issues. Concentration Course. Prerequisite: ACC 368. (Offered Alternating Semesters) 3 credits 

BUS 5070 COMPUTER AUDITING (formerly BUS 507) This course examines auditing theory and concepts and their relationship to management advisory services, electronic data processing, and computerized management information systems. Concentration Course. Prerequisites: ACC 369, CIS 102. (Offered Alternating Semesters) 3 credits 

BUS 5100 MARKETING MANAGEMENT (formerly BUS 510) This course provides a managerial view of the marketing process in a customer-driven organization. The course examines strategies and decision making as they relate to the design and implementation of marketing programs and the marketing mix. The critical role of marketing in strategic planning will be explored, as well as important international and ethical issues. Topics covered include gathering market and competitive intelligence; opportunity analysis; segmenting, targeting and positioning strategies; the role of marketing research; the new product development process; understanding consumer and business behavior; and developing integrated marketing communications. The course also studies emerging trends in both theory and business marketing practices. Core Course. Prerequisite: MKT 330. (Offered Alternating Semesters) 3 credits 

BUS 5110 ORGANIZATIONAL BEHAVIOR (formerly BUS 511) This course is a study of individual and group behavior in organizational settings. The foundations, realities, and challenges of the discipline are examined. Topics include motivation, team building, group dynamics, leadership, communication, decision-making, power and politics, negotiation and conflict management. Interpersonal and multicultural skills will be incorporated into the micro and macro perspectives of the course to help the graduate student operate effectively in a global environment. Core Course. Dual Degree Student Approved Course. Prerequisite: BUS 201. (Offered Alternating Semesters) 3 credits 

BUS 5150 BUSINESS ETHICS (formerly 515; Business Ethics and Professional Responsibility) This course explores ethical concepts and issues important to business decisions. Students will discuss current business ethics issues such as executive compensation, corporate social responsibility, and the challenges business managers face from all constituencies - shareholders, employees, communities, environmental interests, and similarly situated groups. Students will explore how ethics can be integrated into strategic business decisions. Business cases will be analyzed to prepare students for ethical dilemmas they may face in their business careers. Core Course. Dual Degree Student Approved Course. (Offered Every Semester) 3 credits 

BUS 5200 FINANCIAL STATEMENT ANALYSIS (formerly BUS 520) As managers and users, students must understand the measurement issues underlying financial statements before they can interpret and meaningfully use them. This course presents financial accounting in an economic context to help students make effective managerial decisions. Core Course. Dual Degree Student Approved Course. Prerequisites: ACC 260, ECO 200. (Offered Every Semester) 3 credits 

BUS 5210 CORPORATE FINANCIAL MANAGEMENT (formerly BUS 521) This course examines theoretical principles and analytical techniques used in corporate decision making, including capital budgeting, capital structure, dividend policy decisions, international financial management, corporate acquisitions, financial statement analysis, and working capital management. Core Course. Prerequisites: FIN 350, BUS 585/5850. (Offered Every Semester) 3 credits 

BUS 5230 ADVANCED TAXATION (formerly BUS 523) This course focuses on the importance of tax considerations in making business decisions. The principles of federal Business Course Descriptions 107 income taxation as applied to individuals, partnerships and corporations will be utilized as tools in effective tax planning and business strategy. The course begins by developing a conceptual framework for analyzing tax planning transactions and then applies these tools to various tax planning scenarios. Emphasis will be placed on research techniques applicable to tax laws and accounting standards and formal communication of findings. Concentration Course. (Offered Alternating Semesters) 3 credits 

BUS 5400 LEADERSHIP IN ORGANIZATIONS (formerly BUS 540) This course is a study of leadership in business organizations from the perspective of the importance of effective leadership in meeting organizational challenges and achieving results. The course focuses on building the students' conceptual skill and insight bases in the sphere of leadership to assist them in moving into leadership positions in organizations. Topics include effective leadership behaviors and attitudes, influence tactics of leaders, motivation and coaching skills, communication and conflict resolution skills, strategic leadership and international and culturally diverse aspects of leadership. Core and Concentration Course. Prerequisite: BUS 201. (Offered Every Semester) 3 credits 

BUS 5500 PERSPECTIVES ON STRATEGY (formerly BUS 550) This course gives the student an integrative perspective on strategy. It provides the opportunity to sharpen analytical skills by exploring, in detail, selected concepts in management and marketing and by introducing additional frameworks specifically addressing strategic decisions. Topics include the concept of strategy, industry and competitor analysis, identifying and sustaining competitive advantage, developing and analyzing strategic options and crafting and implementing strategies. Concentration Course. Prerequisites: BUS 201, MKT 230. (Offered Every Semester) 3 credits 

BUS 5540 ACCOUNTING FOR HEALTHCARE PROFESSIONALS (formerly BUS 554) Healthcare Accounting will provide an in-depth investigation and study of the use and application of accounting information as related to the decision making process in the healthcare arena. Subject matter consists primarily of methods and concepts for financial reporting and techniques of current and long term asset valuation. Emphasis will be placed on the not-for-profit accounting principles and the question of equity. Topics include third-party payments, legal issues, reimbursement, fund-raising; as well as managerial accounting concepts and their relevance to business decisions. There will be a large focus on the study of cost behavior, cost volume profit relationships, standard and process costs and budgeting to foster a meaningful comprehension of managerial accounting. Concentration Course. Prerequisite: BUS 592/5920. (Offered Alternating Semesters) 3 credits 

BUS 5550 HEALTHCARE MARKETING (formerly BUS 555) This course provides an in-depth understanding of the principles and concepts of marketing as they apply to healthcare organizations. Students gain a working knowledge of marketing tools and how to use them in the context of healthcare. Students build practical applied skills in analyzing healthcare marketing problems and developing healthcare marketing programs and strategies. Students will expand their understanding of the differences and similarities between health services marketing and social marketing. Concentration 108 Course. (Offered Alternating Semesters) 3 credits 

BUS 5560 ECONOMIC EVALUATIONS IN HEALTHCARE (formerly BUS 556) Healthcare Economics will explore economic concepts on the micro and macro levels. The laws of supply and demand will be explored as they relate to the healthcare environment. Current issues of health insurance, uncompensated care, chronic disease management, methods of delivery, costs, pricing, and financing of health services will be explored while noting the micro and macroeconomic environment. The economic value of research and development, innovation, cost structures, physician specialization, utilization of mid-level practitioners, medical homes and prevention will be closely addressed. Concentration Course. (Offered Alternating Semesters) 3 credits

BUS 5570 HEALTHCARE FINANCE (formerly BUS 557) Healthcare Finance will provide students an opportunity to learn to manage the resource element of the Healthcare industry with a focus on hospitals, long-term care facilities, and home health agencies. This class will address issues in Healthcare as they pertain to managers without a background in finance. Special attention will be given to budgeting and forecasting. Health care personnel and patient activities are analyzed from a financial management/cost analysis perspective within an environment of regulations and market competition. Concentration Course. (Offered Alternating Semesters) 3 credits 

BUS 5580 HEALTHCARE ORGANIZATION AND DELIVERY (formerly BUS 558) Healthcare Organization and Delivery explores the history and development of the financing, delivery, and organization of health services in the United States. The progression of health services over time in terms of demand, cost structure, sources and distribution of resources is examined in-depth. Particular attention is given to the political and social forces that gave rise to these changes, including most recently, the Affordable Care Act. Concentration Course. (Offered Alternating Semesters) 3 credits 

BUS 5590 INVESTMENT MANAGEMENT (formerly BUS 559) This course describes the role of financial assets in the economy. It also evaluates the optimal way to combine financial assets into a portfolio given the trade-off between risk and return. Finally, this course describes a brief overview of securities markets. Concentration Course. (Offered Alternating Semesters) 3 credits 

BUS 5600 ADVANCED TOPICS IN FINANCE (formerly BUS 560) The course is an intensive review of how returns on investments can be maximized. Topics, such as asset allocation, analysis of stock and bond market cycles, technical and analysis, behavioral analysis of investors, option and hedging strategies, advanced topics in mutual funds, fixed income securities and portfolio construction are addressed. Not repeatable for cumulative credit. Concentration Course. (Offered Alternating Semesters) 3 credits 

BUS 5610 FINANCIAL MARKETS AND INSTITUTIONS (formerly BUS 561) This course provides an overview of the various securities markets. It also describes depository institutions, insurance companies, investment banks, mutual funds, and pension funds. (Offering Is Limited) 3 credits 

BUS 5630 BRAND STRATEGY AND CATEGORY MANAGEMENT (formerly BUS 563) This course explores branding, brand equity and strategic brand management within a theoretical framework combining practical insights and applications for more effective decision making on a brand category level. The course provides a comprehensive foundation of the strategies and tactics that companies can use to help build value for stakeholders. Students will gain an understanding of all major components of marketing strategy and how effective integration can enhance the company's profitability and marketplace position. Concentration Course. Prerequisites: BUS 510/5100. Concentration Course. (Offered Alternating Semesters) 3 credits 

BUS 5640 GLOBAL MARKETING (formerly BUS 564) This course provides an in-depth analysis of international marketing adopting a strategic and applied perspective when considering global, regional and country/specific environments. Students will gain an understanding of international marketing theory and practice within a complex and constantly changing global environment. Concentration Course. Prerequisites: BUS 510/5100. (Offered Alternating Semesters) 3 credits 

BUS 5650 CONSUMER BEHAVIOR IN THE NEW MEDIA ENVIRONMENT (formerly BUS 565) The examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This course provides students with an understanding of consumer behavior, using theory and concepts drawn from the social sciences combined with a real-world focus on market applications for today's complex and challenging business environment. This course takes a strategic look at the impact of the new media and the digital environment on consumer behavior, and the marketer's ability to capture and utilize consumer data to help develop effective marketing programs. Concentration Course. Prerequisites: BUS 510/5100. (Offered Alternating Semesters) 3 credits 

BUS 5670 RESEARCH DATA FOR MARKET INTELLIGENCE (formerly BUS 567) This is a course about gathering, analyzing and interpreting data about markets and customers. Over the last decade, there has been an explosion in the quantity and quality of data available for market analysis, rapid advancements in technology and increased emphasis on customer relationship management throughout the company. Today's firms are flatter organizations, relying on decentralized and entrepreneurial decision making to help maintain business growth in a competitive global environment. This course is designed to help 109 students become more effective marketing decision makers by providing the concepts, the tools and the opportunity to use them. Concentration Course. Prerequisites: BUS 510/5100. (Offered Alternating Semesters) 3 credits 

BUS 5700 INTERNATIONAL BUSINESS (formerly BUS 570) This course introduces the graduate student to the field of international business management. The focus is on comprehending the new global strategic imperatives and the new transnational organizational demands. A variety of topics will encompass understanding one's host country environment, being sensitive to cross-cultural differences and being able to manage operations separated by the barriers of distance, language, time and culture. Concentration Course. Prerequisites: BUS 201, MKT 230. (Offered Alternating Semesters) 3 credits 

BUS 5800 MANAGERIAL ECONOMIC ANALYSIS (formerly BUS 580) This course in managerial economics equips accounting students with the knowledge and skills required to use economic analysis to make business decisions involving the best use of an organization's scarce resources. Prerequisites: ECO 251, ECO 252. (Offering Is Limited) 3 credits 

BUS 5850 QUANTITATIVE ANALYSIS SUPPORTING MANAGERIAL DECISIONS (formerly BUS 585) This course provides the students with an overview of the methods and logic behind the quantitative tools and measurement techniques employed in a modern business setting. Topics include game theory, probability concepts, and applications, decision trees, linear programming, and simulation modeling. Core Course. Prerequisites: CIS 102, MAT 115 and Program Director's Approval. (Offered Every Semester) 3 credits 

BUS 5860 PROJECT MANAGEMENT (formerly BUS 586) Students will learn the role of a project leader. The students will gain the knowledge, skills, and disposition required to initiate, plan, execute, monitor, and ultimately close a project. Demonstrating ethical decision making as relates to project leadership, is an essential feature of this course. Completion of this course satisfies the eligibility prerequisite to sit for the Project Management Professional (PMP) Exam. 3 credits 

BUS 5920 HEALTHCARE CAPSTONE/STRATEGY (formerly BUS 592) Healthcare Capstone/Strategy in conjunction with four other Healthcare specific courses will create a comprehensive knowledge base across the Business Healthcare Curriculum. This course examines the strategic, technological competitive, organizational and political challenges impacting the healthcare industry. The class will be structured around the perspective of the CEO executing the optimal strategic plan for the healthcare organization. Topics include strategies for addressing problems of cost, quality, risk assessment, access and the perspective of consumers, payers, providers and producers/suppliers. Evaluation will be made of today's emerging legislation and its practical implications for the healthcare field. Project placement will afford students the opportunity to link ideas and concepts with real-world application. Capstone Course is the final course after all major requirements have been met and a student is within six credits of graduation. Prerequisites: BUS 554/5540, BUS 555/5550, BUS 556/5560 and BUS 558/5580. Corequisite: BUS 557/5570. (Offered Alternating Semesters) 3 credits 

BUS 5950 CAPSTONE I (formerly BUS 595) The Capstone course is the final course and assessment for the MBA program. The student must be able to apply and demonstrate what he or she has learned in the program.Students will interact as a team to work on a consulting problem. The team will develop a business idea, product, process or service that is solution-driven. This graduate course may incorporate seminar, team and online components. Due to the nature of this class, students will be expected to interact with the professor prior to the official start of the semester as the teams are formed. This capstone course is the final course after all major requirements have been met and a student is within 6 credits of graduation. BUS 5950 should not be scheduled in conjunction with any other graduate course. (Offered in Seven-Week Terms of Fall/Spring/Summer) 3 credits 

BUS 5951 CAPSTONE II (formerly BUS 597) The Capstone course is the final course and assessment for the post master's program. The student must be able to apply and demonstrate what he or she has learned in the program. Students will interact as a team to work on a consulting problem. The team will develop a business idea, product, process or service that is solution-driven. This graduate course may incorporate seminar, team and online components. Due to the nature of this class, students will be expected to interact with the professor prior to the official start of the semester as the teams are formed. This capstone course is the final course after all major requirements have been met and a student is within 6 credits of graduation. BUS 5951 should not be scheduled in conjunction with any other graduate course. (Offered in Fall/Spring/Summer) 3 credits 

** These courses and their descriptions are subject to change.

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Bruce Haller, J.D., MBA, CFP
Associate Dean & Director of Graduate Business
Division of Business
1000 Hempstead Avenue Casey Building, Room 103 Rockville Centre, New York 11571-5002
516.323.3097, 516.323.3100
MBAdean@molloy.edu

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