An MBA in Marketing provides an opportunity for students to ascend to leadership positions in general management, med, a and management consulting. The Molloy MBA in Marketing will provide essential marketing and management skills including executive decision-making so that students acquire a broad education in the different functional areas of business. A Marketing degree is a practical, career-oriented, pre-professional major that requires analytical skills, logic, and creativity. The degree is also is highly communication-oriented, which is one of the most important skills that firms seek in employees.
Molloy's MBA in Marketing includes courses in traditional marketing as well as social and digital marketing media that cover markets, competitors and product offerings. A marketing degree will prepare students for a variety of challenging career opportunities such as brand management, advertising, and public relations, services marketing, retailing, sports marketing internet marketing, marketing research, and healthcare marketing.
Master of Business Administration - Marketing concentration (33 credits)
- Marketing Management
- Organizational Behavior
- Business Ethics & Professional Responsibility
- Financial Statement Analysis
- Quantitative Analysis or Project Management & Leadership
- Brand Strategy and Category Management
- Global Marketing
- Consumer Behavior in the New Media Environment
- Leadership in Organizations
- Research Data for Market Intelligence