Business Course Descriptions

BUS 5010  Managerial Accounting And Reporting
This course equips the student with the essential management accounting tools that enhance a manager's ability to understand how the numbers are computed, what they mean, and how managers and finance professionals can work together to use them to improve an organization's competitive stance. Topics include costing, budgeting, capital budgeting and product costing. Prerequisite: BUS 260. 3 credits

BUS 5030 Accounting Theory
Statements and pronouncements of the Financial Accounting Standards Board, the American Institute of Certified Public Accountants, the American Accounting Association, the Securities and Exchange Commission and the Government Accounting Standards Board are analyzed. Advanced theory in mergers, acquisitions, and bankruptcies are studied. Prerequisites: BUS 363, BUS 368. 3 credits  

BUS 5050 Accounting Research

Knowledge of applied research is expected of accounting graduates. This course takes the position that an integration of real-world events and ideas and the use of unstructured problems in the curriculum are needed for students to be successful in the accounting profession in today's volatile global business environment. Students develop a foundation of applied accounting research and skills in handling application issues. Prerequisites: BUS 368, BUS 503. 3 credits  

BUS 5070 Computer Auditing
This course examines auditing theory and concepts and their relationship to management advisory services, electronic data processing and computerized management information systems. Prerequisites: BUS 369, CIS 102. 3 credits  

BUS 5100 Marketing Management
This course provides a managerial view of the marketing process in a customer-driven organization. The course examines strategies and decision making as they relate to the design and implementation of marketing programs and the marketing mix. The critical role of marketing in strategic planning will be explored, as well as important international and ethical issues. Topics covered include gathering market and competitive intelligence; opportunity analysis; segmenting, targeting and positioning strategies; the role of marketing research; the new product development process; understanding consumer & business behavior; and developing integrated marketing communications. The course also studies emerging trends in both theory and business marketing practices. 3 credits  

BUS 5110 Organizational Behavior
This course is a study of individual and group behavior in organizational settings. The foundations, realities and challenges of the discipline are examined. Topics include motivation, team building, group dynamics, leadership, communication, decision-making, power and politics, negotiation and conflict management. Interpersonal and multicultural skills will be incorporated into the micro and macro perspectives of the course to help the graduate student operate effectively in a global environment. Prerequisite: BUS 301. 3 credits  

BUS 5150 Business Ethics And Professional Responsibility
This course explores ethical concepts and issues important to business decisions. Students will discuss current business ethics issues such as executive compensation, corporate social responsibility, and the challenges business managers face from all constituencies - shareholders, employees, communities, environmental interests and similarly situated groups. Students will explore how ethics can be integrated into strategic business decisions. Business cases will be analyzed to prepare students for ethical dilemmas they may face in their business careers.  3 credits           

BUS 5200 Financial Statement Analysis
As managers and users, students must understand the measurement issues underlying financial statements before they can interpret and meaningfully use them. This course presents financial accounting in an economic context to help students make effective managerial decisions. Prerequisites: BUS 260, ECO 200.  3 credits  

BUS 5210 Corporate Financial Management
his course examines theoretical principles and analytical techniques used in corporate decision making, including capital budgeting, capital structure, dividend policy decisions, international financial management, corporate acquisitions, financial statement analysis and working capital management. Prerequisites: BUS 350, BUS 520. 3 credits  

BUS 5400 Leadership In Organizations
This course is a study of leadership in business organizations from the perspective of the importance of effective leadership in meeting organizational challenges and achieving results. The course focuses on building the students' conceptual skill and insight bases in the sphere of leadership to assist them in moving into leadership positions in organizations. Topics include effective leadership behaviors and attitudes, influence tactics of leaders, motivation and coaching skills, communication and conflict resolution skills, strategic leadership and international and culturally diverse aspects of leadership. Prerequisite: BUS 301. 3 credits  

BUS 5460  Human Resource Management  (also NUR 546) 3 credits           *planned to offer Spring 2019

BUS 5500  Perspectives On Strategy
This course gives the student an integrative perspective on strategy. It provides the opportunity to sharpen analytical skills by exploring, in detail, selected concepts in management and marketing and by introducing additional frameworks specifically addressing strategic decisions. Topics include the concept of strategy, industry and competitor analysis, identifying and sustaining competitive advantage, developing and analyzing strategic options and crafting and implementing strategies. Prerequisites: BUS 301, BUS 3303 credits  

BUS 5540  Accounting for Healthcare Professionals
Healthcare Accounting will provide an in-depth investigation and study of the use and application of accounting information as related to the decision making process in the healthcare arena. Subject matter consists primarily of methods and concepts for financial reporting and techniques of current and long-term asset valuation. Emphasis will be placed on the not-for-profit accounting principles and the question of equity. Topics include third-party payments, legal issues, reimbursement, fund-raising; as well as managerial accounting concepts and their relevance to business decisions. There will be a large focus on the study of cost behavior, cost volume profit relationships, standard and process costs and budgeting to foster a meaningful comprehension of managerial accounting. 3 credits  

BUS 5550 Healthcare Marketing
This course provides an in-depth understanding of the principles and concepts of marketing as they apply to healthcare organizations. Students gain a working knowledge of marketing tools and how to use them in the context of healthcare. Students build practical applied skills in analyzing healthcare marketing problems and developing healthcare marketing programs and strategies. Students will expand their understanding of the differences and similarities between health services marketing and social marketing. 3 credits  

BUS 5560 Economic Evaluation in Healthcare
Healthcare Economics will explore economic concepts on the micro and macro levels. The laws of supply and demand will be explored as they relate to the healthcare environment. Current issues of health insurance, uncompensated care, chronic disease management, methods of delivery, costs, pricing, and financing of health services will be explored while noting the micro and macroeconomic environment. The economic value of research and development, innovation, cost structures, physician specialization, utilization of mid-level practitioners, medical homes and prevention will be closely addressed.  3 credits  

BUS 5570  Healthcare Finance
Healthcare Finance will provide students an opportunity to learn to manage the resource element of the Healthcare industry with a focus on hospitals, long-term care facilities, and home health agencies. This class will address issues in Healthcare as they pertain to managers without a background in finance. Special attention will be given to budgeting and forecasting. Health care personnel and patient activities are analyzed from a financial management/cost analysis perspective within an environment of regulations and market competition. 3 credits  

BUS 5580  Healthcare Organization and Delivery
Healthcare Organization and Delivery explores the history and development of the financing, delivery and organization of health services in the United States. The progression of health services over time in terms of demand, cost structure, sources and distribution of resources is examined in-depth. Particular attention is given to the political and social forces that gave rise to these changes, including most recently, the Affordable Care Act. 3 credits  

BUS 5590  Investment Management
This course describes the role of financial assets in the economy. It also evaluates the optimal way to combine financial assets into a portfolio given the trade-off between risk and return. Finally, this course describes a brief overview of securities markets3 credits  

BUS 5600 Advanced Topics In Finance
The course is an intensive review of how returns on investments can be maximized. Topics, such as asset allocation, analysis of stock and bond market cycles, technical and analysis, behavioral analysis of investors, option and hedging strategies, advanced topics in mutual funds, fixed income securities, and portfolio construction are addressed. Prerequisite: BUS 530. 1-3 credits  

BUS 5610 Financial Markets And Institutions
This course provides an overview of the various securities markets. It also describes depository institutions, insurance companies, investment banks, mutual funds and pension funds. 3 credits  

BUS 5630 Brand Strategy and Category Management
This course explores branding, brand equity and strategic brand management within a theoretical framework combining practical insights and applications for more effective decision making on a brand category level. The course provides a comprehensive foundation of the strategies and tactics that companies can use to help build value for stakeholders. Students will gain an understanding of all major components of marketing strategy and how effective integration can enhance the company's profitability and marketplace position. Prerequisites: BUS 510. 3 credits  

BUS 5640 Global Marketing
This course provides an in-depth analysis of international marketing adopting a strategic and applied perspective when considering global, regional and country/specific environments. Students will gain an understanding of international marketing theory and practice within a complex and constantly changing global environment. Prerequisites: BUS 510. 3 credits  

BUS 5650 Consumer Behavior in the New Media Environment
The examination and application of consumer behavior is central to the planning, development and implementation of marketing strategies. This course provides students with an understanding of consumer behavior, using theory and concepts drawn from the social sciences combined with a real-world focus on market applications for today's complex and challenging business environment. This course takes a strategic look at the impact of the new media and the digital environment on consumer behavior, and the marketer's ability to capture and utilize consumer data to help develop effective marketing programs. Prerequisites: BUS 510. 3 credits  

BUS 5660  Negotiating and Selling for Effective Marketing
This negotiation and sales course is in conjunction with four other marketing specific courses that will create a comprehensive knowledge base across the marketing curriculum. This course will provide a thorough understanding of negotiating and sales in marketing. Students will learn how to differentiate between selling and negotiating and using the power of sales negotiating.Prerequisites: BUS 510. 3 credits  

BUS 5670  Research Data for Marketing intelligence
This is a course about gathering, analyzing and interpreting data about markets and customers. Over the last decade, there has been an explosion in the quantity and quality of data available for market analysis, rapid advancements in technology and increased emphasis on customer relationship management throughout the company. Today's firms are flatter organizations, relying on decentralized and entrepreneurial decision making to help maintain business growth in a competitive global environment. This course is designed to help students become more effective marketing decision makers by providing the concepts, the tools and the opportunity to use them. Prerequisites: BUS 567. 3 credits          

BUS 5700   International Business
This course introduces the graduate student to the field of international business management. The focus is on comprehending the new global strategic imperatives and the new transnational organizational demands. A variety of topics will encompass an understanding of one's host country environment, being sensitive to cross-cultural differences and being able to manage operations separated by the barriers of distance, language, time and culture. Prerequisites: BUS 301, BUS 330. 3 credits  

BUS 5800   Managerial Economic Analysis
This course in managerial economics equips accounting students with the knowledge and skills required to use economic analysis to make business decisions involving the best use of an organization's scarce resources. Prerequisites: ECO 251, ECO 252. 3 credits  

BUS 5850   Quantitative Analysis Supporting Managerial Decisions
This course provides the students with an overview of the methods and logic behind the quantitative tools and measurement techniques employed in a modern business setting. Topics include game theory, probability concepts, and applications, decision trees, linear programming, and simulation modeling. Prerequisites: CIS 102 and MAT 115. 3 credits  

BUS 5860 Project Management
Students will learn the role of a project leader. The students will gain the knowledge, skills, and disposition required to initiate, plan, execute, monitor, and ultimately close a project. Demonstrating ethical decision making as relates to project leadership is an essential feature of this course. 3 credits  

BUS 5900   Topics In Business

Special topics designed to explore current issues in business to expand the knowledge and skill base of graduate students. Title of the course will be announced in the Course Schedule listing. This course is an elective and may be applied towards the MBA degree. 1-3 credits     

BUS 5920    Healthcare Capstone/Strategy
Healthcare Capstone/Strategy in conjunction with four other Healthcare specific courses will create a comprehensive knowledge base across the Business Healthcare Curriculum.
This course examines the strategic, technological competitive, organizational and political challenges impacting the healthcare industry. The class will be structured around the perspective of the CEO executing the optimal strategic plan for the healthcare organization. Topics include strategies for addressing problems of cost, quality, risk assessment, access and the perspective of consumers, payers, providers and producers/suppliers. Evaluation will be made of today's emerging legislation and its practical implications for the healthcare field. Project placement will afford students the opportunity to link ideas and concepts with real-world application. Pre-requisite BUS 554, BUS 555 and BUS 558.  3 credits           

BUS 5950 Capstone
This is the capstone course that integrates the learning acquired in all the other courses. Specifically, students are encouraged to be entrepreneurial in their outlook, whether starting a new business venture or being creative in an existing business setting. Topics include: preparing a business plan, accounting and financial matters, legal issues, technology considerations and successful marketing. Prerequisites: Program Director's Approval. 3 credits  

** These courses and their descriptions are subject to change.

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Bruce Haller, J.D., MBA, CFP
Associate Dean & Director of Graduate Business
Division of Business
1000 Hempstead Avenue Casey Building, Room 103 Rockville Centre, New York 11571-5002
516.323.3097, 516.323.3100

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