Senior Business Marketing Student Wins Scholarship
By Hannah Werthan
Alexa Guercia, a senior Business Marketing major from New Hyde Park, New York, recently won the Direct Marketing Association of Long Island (DMALI) Scholarship. DMALI is a non-profit organization that offers annual scholarships to Long Island students majoring in marketing.
When Alexa started her college career at Molloy, she did not know she wanted to pursue marketing. In fact, she enrolled as a Nursing major. She was inspired to study nursing after watching nurses care for her father, who was diagnosed with ALS when Alexa was 14, and recognizing the impact they made on both of their lives. However, Alexa lost her drive and passion for nursing after losing her grandfather, who had become a father figure for her as her dad battled ALS. She chose to leave the Nursing program.
This meant that Alexa had to pick a new major. When thinking about what she wanted to do, she recalled a conversation she once had with her high school College Marketing teacher, in which the teacher praised her drive and innovative thinking. Alexa decided to go for the Marketing degree.
Changing majors meant that Alexa would have to stay another year at Molloy, but, to her, it has been worth it. Since making the switch, Alexa has thrived. She has maintained a GPA of over 3.4 and even had the opportunity to participate in Euroweek, an international conference that was held in Portugal this year.
Alexa's journey from nursing to marketing is detailed in the 500-word essay she wrote as part the scholarship application. "Marketing gave back to me what I lost two years ago: my drive, my passion, and, most importantly, I found myself again," she concludes in the essay.
After graduation, Alexa would like to go into fashion or sport marketing. Her dream is to work for the New York Rangers. Eventually, she'd like to get her master's degree in teaching and inspire students the same way she has been inspired by her teachers and professors.