Professional Communications Majors Experience PR Firsthand
By Jacqueline Hansen
Molloy Professional Communications students Tara Burns '20 and Jessica Treiber '19 got an inside firsthand look at the Public Relations industry by volunteering at the PRSA (Public Relations Society of America) Tristate Conference.
The conference attended by more than 200 public relations professionals was part of Communications Week in New York City. Tara and Jessica assisted with registration and directed attendees at the all-day conference. They also attended some of the events and even got to meet and take time to pose with Melissa of the very successful Baked by Melissa Inc. cupcake company. Melissa spoke to the audience about her direction and quest to start her own cupcake business that now can be found in malls, airports and more.
"It was an eye-opening experience because it made me think in certain ways I haven't before. After hearing all the keynote speakers, I felt like I was ready to do anything and handle anything," said Jessica.
The conference also included speakers that focused on how to build a household name for millennials to a discussion about Alternative facts: Seeking the truth in a world of spin. Other topics included the importance of embracing video and crisis communications in the 24-hour news cycle. Participants on panel discussions included industry experts from ABC, PRWeek, Newsweek, Hulu, global Public Relations agencies and more.
"This experience was a big help for me. There was so much I learned from this conference that made me more confident for any future job whether it deals with Public Relations or any Communications field...hearing guest speakers talk about their own experiences about how they got started, gave me more of a realization of how the Public Relations Industry works," Tara said.