Professional Communications Minor

Required Courses
Credits

COM 254 - Public Relations
Comprehensive study of public relations including identifying and researching internal and external publics, dealing with print and electronic media, advertising and direct mail.  The course emphasizes the basic skills of the public relations field and analyzes aspects of public opinion.  Students design a public relations campaign for an exiting company.

3

COM 259 - Introduction to Advertising
An exploration of advertising design in a free-market economy and its effects on society. Students explore the history of advertising, as well as current practices and techniques from both a theoretical and practical perspective. Students are introduced to the organization of advertising professions and processes from the perspective of consumers, market research, media planning, concept of campaign creation, measuring advertising effectiveness, and budgeting.

3

COM 315 - Organizational Communication
Theories of how contemporary organizations function and communicate. An exploration of the structure and operation of communication practices in companies and institutions, including the factors that create organization cultures. Specific issues include organization conflict, leadership, decision making, and problem-solving skills. Designed for students interested in business, health care, and other professional settings.

3

Plus 3 other COM courses (9 credits), 200 level or higher, selected in consultation with advisor.

 

MOLLOY COLLEGE STUDENTS SHARE THEIR PROFESSIONAL COM EXPERIENCE

My Public Relations classes at Molloy have given me a tremendous amount of knowledge in technical writing for press releases, as well as the ability to develop creative concepts for publications and events. Through newsletters, campaigns, and writing articles, I have gained a glimpse into the world of PR, and have been able to use these skills in my professional life. I've been able to offer advice and creative input for my job's newsletter, as well as showcase my knowledge and skills in PR on recent job interviews. The PR courses offered at Molloy, have given me confidence going into the field of public relations by understanding how to develop creative campaigns as well as the knowledge of both technical and creative writing.
Rebecca Arnzen - Graduate May 2014

I enjoyed being a Professional Communications major at Molloy. The faculty and staff were very supportive and helped me prepare to work in the field. For my major I was required to take Public Relations Writing. In this class, I learned how to write press releases and how to create newsletters. Due to my interest in event planning, I also decided to take "Event Planning." These classes gave me more skills than I could imagine. When I started my internship at The City Council of New York, they were impressed by my skills. They were so impressed that they allowed me to write some of their press releases, media alerts, and even some of the council member's speeches. Molloy prepared me for the opportunity of a lifetime, and I would recommend the Professional Communications program to anyone who is interested.
Arthena Sherwood - Graduate May 2014

More information on communications minors.

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Communications Department
1000 Hempstead Avenue Wilbur, Room 114 Rockville Centre, New York 11571-5002

516.323.3240

ahunter@molloy.edu