COM 254 - Public Relations Comprehensive study of public relations including identifying and researching internal and external publics, dealing with print and electronic media, advertising and direct mail. The course emphasizes the basic skills of the public relations field and analyzes aspects of public opinion. Students design a public relations campaign for an exiting company.
COM 259 - Introduction to Advertising An exploration of advertising design in a free-market economy and its effects on society. Students explore the history of advertising, as well as current practices and techniques from both a theoretical and practical perspective. Students are introduced to the organization of advertising professions and processes from the perspective of consumers, market research, media planning, concept of campaign creation, measuring advertising effectiveness, and budgeting.
COM 315 - Organizational Communication Theories of how contemporary organizations function and communicate. An exploration of the structure and operation of communication practices in companies and institutions, including the factors that create organization cultures. Specific issues include organization conflict, leadership, decision making, and problem-solving skills. Designed for students interested in business, health care, and other professional settings.
Plus 3 other COM courses (9 credits), 200 level or higher, selected in consultation with advisor.